Conversion Rate Optimization (CRO): Basics for Shopify and Ecommerce
As a digital marketing student, I realize the value of conversions more and more every day. Conversions are unique actions taken by a website or app visitor that...
Lets Talk A/B Testing and CRO
A/B testing is a method used to help digital marketers get a sense of which webpage is better. A/B testing revolves around the idea of comparing two webpages with one...
Why Bring Your Own Device Is Back With A Bang For Boom Collaboration
In recent years the video conferencing market has been a rollercoaster ride offering two distinct ways forward – with dedicated in-room systems on the up, whilst Bring...
Beyond Earth: The New Frontier of Lunar Landers
Our lives often feel like a quest for a goalpost that is perpetually shifting. When your target is so unpredictable, navigating the journey can quickly become complex....
Addressing it the AJ way - how can we do our bit to tackle the Skills Shortage in the U.S. Construction Industry.
As the CEO of AJ, with a dedicated team who specialize in U.S. construction and infrastructure, I’ve seen the current skills shortages up close. This issue boils down...
The 'C' in CEO Stands for Culture Making the Intangible Tangible Through Cultural Symbiosis
At ChiefX Chicago, Penny Pritzker, Former U.S. Secretary of Commerce, shared a simple yet profound truth: "The 'C' in CEO stands for culture." As someone who works in...
Challenging the overload culture
This week, I came across a 2020 HBR article that mentions overload culture as the main reason why women don’t advance in their careers, followed by accommodations that...
How To Become An AI-Driven Company Today: AI-Driven Processes
Artificial intelligence may be considered the new electricity, as it will fundamentally change all industrial sectors and our entire society at large....
Why Mainstream Organizations Struggle With Becoming Data-Driven and How Decision Management Can Help Them Achieve Value Faster
Traditional Fortune 1000 companies are waking up and smelling the coffee. After watching data-driven technology leaders like Amazon, Facebook, and Google rapidly...
When Will Companies Take A Stand On Health Insurance Costs?
Back in college, I took a philosophy of science class and one of the topics was scientific revolutions and paradigms (ok, stay with me here). The premise is that...
nCinos AI Products Help It Soar
Cloud stocks, trends, strategy, acquisitions.
Insurance Pricing and Underwriting - where prediction meets the business
Pricing and underwriting have always been data-driven pursuits, but technology has allowed data to proliferate beyond anything the developers of the first actuarial...
