JUNE 2020INDUSTRY TECH OUTLOOK 19And who's to blame them ­ the rest of their daily communication is done via text, so why should it be any different with their advisor?In the last few years, this is where a difficult crossroad has been encountered. How do advisors and CCOs make a customized communication plan with clients, but have it remain compliant and not burdensome? Can an advisor have a text message based communication with a client and still have it be a compliant method of communication? How can a team of advisors and support staff talk about client situations in an internal text messaging environment, and have all communications archived? What if an advisor calls a client from the office but then calls them again from the road to adjust some trading decisions?For advisors who want the option of carrying out business on a mobile device, CellTrust's SL2 solution has been addressing these issues. By having a separate work number on a mobile device, and providing a compliant archiving solution to recording calls, voicemails and text messages, SL2 has been able to relieve many headaches in which RIA CCO's find themselves. Whether it's one advisor who needs this compliance support or an advisor team located in various locations around the country, CellTrust's SL2 solution is able to meet everyone's needs.As this technology for advisors has been implemented, the knock-on effects are surprising. With a compliant communication solution comes increased client interactions ­ on their terms. This has increased client satisfaction as they can communicate with their advisor in a way that's native to them. It strengthens the relationship between the client and the advisor. With a stronger relationship comes the potential to win more business ­ not just from this current client, but from the positive stories they will tell their peers about how effectively their advisor communicates with them. With all of these factors aligned, it allows advisors to increase the size of their practice, AUM and client roster, and overall revenue.Who wouldn't want this? A compliant communication solution ­ that is convenient for both advisors and CCOs ­ that strengthens client relationships and opens the door to new business. That's what CellTrust SL2 offers.
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