Mihai Manolache | President & CEO | PATIENTS RESPONSE TO MEDICAL TREATMENTS

Mihai Manolache | President & CEO

Modern technologies provide an opportunity to overcome at least some of the main challenges in behavioural sciences. 

"USING TECHNOLOGY AND BEHAVIOUR SCIENCE TO INCREASE PATIENTS RESPONSE TO MEDICAL TREATMENTS"

A growing body of evidence demonstrates the value of digital health interventions and solutions for health promotion, disease prevention, and treatment. However, in parallel, it is vital to ensure that online-based patient-centered programmes do not leave behind the very people they are primarily designed to empower. Moreover, citizens’ digital health literacy is essential for the successful transformation of health care systems. Research has also found that online therapy can effectively treat anxiety, depression, and trauma. There is no difference in patient satisfaction depending on whether therapy is online or in-person, and for either method of receiving therapy, the outcomes are better the more sessions someone attends.

Technology is now part of the majority of people. Also, the majority of people are patients at some point in their lives. These aspects coexist and are an important part of the present, and the strategies that health professionals outline need to be taken into account. We live in a time when technology is taking over all aspects of people's lives, which automatically impacts the way we identify, treat and care for patients. CEBIS International belief is that by adapting healthcare to the technological advancement of the times in which we live, we will be able to respond to the needs of a much larger number of patients, this being a necessary stage at which our company has already taken steps to align.

From online counselling and support groups to diagnostic questionnaires and clever apps, CEBIS International can offer a wealth of tools to help manage mental health. Mental health apps can include applications to help patients cope with their negative emotions, connect with therapists, keep a journal, relieve anxiety and stay mindful. They use technology empowered Cognitive Behavioural Therapy based interventions integrating technology varying from basic online bibliotherapy to online self-help therapy, therapist-supported computerized CBT, smartphone applications (apps), traditional CBT delivered via telephone or videoconferencing, and combinations of these forms.

According to WHO, the population aged 60 and over will increase by 10% between 2015 and 2025. The increase in the elderly population and the increase in diseases and infectious diseases will determine the pharmaceutical industry to grow day by day due to the ever-increasing demand for its services. This information indicates that the pharmaceutical industry will be overworked in the near future as it is expected to create more drugs for more people. On the other hand - medication non-adherence is one of the most serious concerns in healthcare. Chronic disease and poor adherence are linked. Poor adherence leads to poor outcomes and increased medical costs >30% of the Revenue of any Pharmaceutical Company is Lost Due to Non-Adherence to Medication. Every prescription that isn't filled, every delayed drug administration, every omitted drug administration, every issue encountered at the pharmacy level becomes a lost chance for the patient to achieve the expected clinical outcomes and lost revenue for the pharmaceutical company.

Studies have consistently shown that 20% to 30% of medication prescriptions are not filled and that 50% of medications for chronic disease are not taken as prescribed. So, improved medication adherence represents a clear win-win for all constituencies in healthcare. Pharmaceutical companies are more interested in establishing tighter relationships with their clients than ever. A patient-centered strategy is now generally acknowledged as the only ethical method to conduct business and assist society. Companies may control and support the entire patient's therapy journey by communicating with patients through Patient Support Programs.

Offering individualized solutions for pharmaceutical companies and healthcare providers, CEBIS International is a reliable partner with substantial expertise in implementing patient support programs. CEBIS INT. creates Patient Experience Programs that positively impact patients’ adherence, increasing the treatment success rates and the patients' and physicians’ confidence in the product, leading to better brand performance.

Programs Support Design and Implementation. They set up and implement personalized patient program designs, managing interactions with and about the patient across care networks (HCPs) and other stakeholders (labs, pharmacies, etc.).

CEBIS International creates a personalized experience - using classical and digital tools: Mobile Apps & Web Portals, offering patients the flexibility to tailor these to individual preferences. Patients can thus take ownership and become more engaged in managing and treating their diseases. They are driving differentiation and building trust with patients and HCPs while accelerating the mission to better care for patients; CEBIS International provides quality services adding value to the company.

The company has worked hard to define its role in the healthcare environment and have sustainability in mind, and they came across The Doughnut Economics. Health, education, voice, and equality are part of the social foundation, and they are part of the safe and just space for humanity and strive to bring all the stakeholders on this path. CEBIS International’s contribution to the safe space is Patient Retention Technology. They have let the big tech companies get involved in big projects, and their teams focused on a hands-on approach and a collection of tools that impact the patient the healthcare system and help achieve results. 

CEBIS International has mixed technological interventions with healthcare specialist interactions, in many cases technology-mediated. This is important as they are talking about the aging population, but technology is creating a reach barrier for some of this population. The company is convinced that customer collaboration is the key ingredient in creating unique Patient Support Programs that are efficient in their patient management goals and cost-effectiveness. Through constant feedback and collaboration with the stakeholders, they can deliver working products and great results.

CEBIS International considers that their key success factors are:

* in-house expertise in complex project management

* competent employee to deliver the services according to the established milestones

* services that create value for both patients and the company

* the quality of execution (specific KPIs)

* risk-sharing approach

Through combined expertise with technological and operational know-how, CEBIS International established a partnership with numerous companies and assisted more than 55 000 patients with various pathologies. CEBIS International creates Patient Experience Programs that positively impact patients' adherence, increasing the treatment success rates and the patients' and physicians' confidence in the product, leading to better brand performance. Combining classical and digital solutions, CEBIS International tailored solutions respond to increasing customer demand for educating, engaging and monitoring the patients.